CRM is first and foremost a strategy and corporate philosophy that puts the customer at the center of business operations so as to increase profits by improving customer acquisition and retention.
It involves identifying high-value customers and automating processes so that sales, marketing, and service efforts will be more efficient and effective. In its complete form, CRM provides a 360-degree view of the customer and integrates all necessary information about the customer at every touch point – be it traditional voice, Internet-based, or wireless.
A CRM software solution is the vehicle that enables the 360-degree view. The major integrated system components that make up a CRM system include account and contact management, sales automation, marketing automation, customer care (service and support), and integration with back-office applications.
Is customer the king? If we don’t take care of our customers, would someone else will? Does the quality of work depend on the quality of people? Is customer services an attitude, not a department? LET’S VOTE…..
To my customer. I may not have the answer, but I’ll find it. I may not have the time, but I’ll make it……
Organizations have a variety of methodologies to track and report on sales related activities… from the formal to the informal. Some work and some don’t. Check out the poll below and see where you stand on sales management compared to other companies:
CRM Solutions today offer many features and functionalities. But core CRM feature are still the main reason for selecting a CRM system that can help you retain your customers while acquiring new ones.
So…. take the poll below and learn how the general public is using the system compared to how you use it.
Now that you know the importance of Integrating your CRM application to your back office application (see previous post), the following poll will provide insights to the most popular financial applications currently being used.
If you have been using CRM for sales, this is your chance to compare your return on investment to the averages. Simply answer the poll below and see where you stand.
