CRM  DEFINED…

CRM is first and foremost a strategy and corporate philosophy that puts the customer at the center of business operations so as to increase profits by improving customer acquisition and retention.

It involves identifying high-value customers and automating processes so that sales, marketing, and service efforts will be more efficient and effective.

In its complete form, CRM provides a 360-degree view of the customer and integrates all necessary information about the customer at every touch point – be it traditional voice, Internet-based, or wireless.

A CRM software solution is the vehicle that enables the 360-degree view. The major integrated system components that make up a CRM system include account and contact management, sales automation, marketing automation, customer care (service and support), and integration with back-office applications.